Meta Tags
Before you begin writing create a keyword rich page Cheap WOW Gold title for your page. Make your page title 5-7 words, and make sure you include the city and state you're marketing to. For example:
Los Angeles, CA Accounting and Business Planning
Put this in the "Page Title" Meta Tag for the page (if you don't know what a Meta tag is or how to change it your web host may need to help you with this)
Now create a keyword rich, headline-style introduction to the page for the search engines to display when your page comes up. For example:
Your Los Angeles, CA Accounting and Business Planning Solution. Free initial consultation for Business Owners.
Put this in the "Page Description" Meta Tag for the page (again, your web host may need to help you with this).Some accounting and CPA website design firms won't help you customize the Meta Tags on individual pages. They'll try to sell you on using a "global setting". This means all the Meta Tags on every page are one and the same. This is fine at the start, and a global setting is handy to have, but in the long run it's disastrous to rely on it. As you customize your site content you MUST change the tags on each page. If your website provider doesn't allow you to change the Meta data on individual pages it's time to get a new website.
Now... rewrite your page copy.
Most people find it easiest to just use the existing copy as a guideline. This is fine. Just make sure you "spin" it enough that the search engines don't catch on. There are no exact guidelines to offer, but the industry standard among SEO's says you should have variation in at least 30% of the sentences. Some people claim that figure should be Runescape Gold closer to 70%.
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